‘We don’t have a choice on whether we DO social media, the question is how well we do it.’
On a personal level, I rarely do social media. I am not really all that interested in posting on Facebook (perhaps it’s because I don’t think that I have very interesting things to post!) but I do browse it quite regularly to see what is happening with friends and relations. I have several cousins, none of whom live close by, and it has been an effective way to keep in touch with them, but that really has been my limit.
However, from the perspective of Diamond Creek Rotary, I can really see the benefits of getting our message across via social media.
Last week I made a post on the Diamond Creek Community Hub and the Diamond Creek Community Voice Facebook sites. The post simply stated that Steve Bell was our Guest Speaker on Tuesday night and gave a few brief details about him. Steve was certainly a drawcard for our meeting and his presentation was inspirational and extremely interesting.
That post brought us six visitors from the local community to our meeting. It doesn’t mean that those six visitors are going to become Rotarians, but it does mean that our message is getting out into the community. It was delightful to welcome Kellie and Mark, Joy and Isaac, and David and George to our meeting. I hope that they will return at a later date.
Keeping our own Facebook page up to date with the club’s activities is important, but it is probably even more important to reach out and post on other sites such as the Diamond Creek Community sites and the Rotary District page, for example.
Really, our club is just at the beginning of our social media journey but with some effort and some original ideas, hopefully it will be just the beginning of the impact that we can make.